Unlocking the Customer Value Chain | Thales S. Teixeira, Greg Piechota

Descriere

Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge.As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo.For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or…