Unbrandable: How to Succeed in the New Brand Space | Adam N. Stone

Descriere

The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the Unbrandables, consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want or that are bad for the environment. Then there are the Unbranded brands, such as Nudie Jeans of Sweden and In-N-Out Burger in California, showing that honesty, transparency and a genuine concern for the planet and their customers needs are essential when it comes to connecting with a more sceptical audience. Unbrandable provides…