Value Proposition Design: How to Create Products and Services Customers Want | Alan Smith, Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Trish Papadakos

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle a core challenge of every business creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas a practical tool to design, test, create, and…