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Placing emphasis on flexible, counter-intuitive decision-making, a pioneering young management guru calls for a brand new way of doing business in the global economy, where conventional wisdom fails. Why is Microsoft turning a blind eye to software piracy in China? Why has Toyota capped production of the best-selling Scion? Why did Rupert Murdoch risk $580 million on MySpace? 'Business today requires new perspectives,' argues Peter Sheahan, one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in a small-world economy, companies must…
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Flip: How to Succeed by Turning Everything You Know on Its Head | Peter Sheahan
71,50 RON

















